New Listing procedures

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• Pull comparable properties and market conditions
• Think of special marketing/photography/drone that you may want 
•  Plan for photography that MUST be completed 3 business days before listing go-live 
  • WHY?
    •  Request for Showcase media must be made prior to photo delivery 
    •  Receive and edit listing video so ready for listing go live date 
    •  Just listed postcards created & sent 
•  Meet with sales leadership prior to listing appt to green light game plan 
• Prepare Listing Presentation Folder
  • CMA 
  • Estimate of Proceeds
  • Listing Presentation
  • Zillow Showcase Flyers
  • Just Listed Postcards

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• Listing Appointment "Worksheet" NEED TO CREATE
  • 3-5 Things they LOVE about living in their home
  • Abstract Location
  • Age of major mechanicals - roof, HVAC, water heather, electrical panel, etc
  • Description of major cosmetic updates
  • Service Providers - Water, Gas, Electric, Internet
    • Pull Avg. MidAmerican (if applicable) --> MidAmerican Realtor Portal

• Listing Intake Button
• Start Loop in Dotloop
  • Loop Name: Address - SELLER (Last Name)
  • Invite: Emilie Reha & AREG Team Lead
    • Make sure to identify both parties as ADMIN and check "Add to My Team" when preparing invite.
• Schedule Listing Photos AND Add to AREG Calendar (REMINDER: Listing Agreement should be signed prior to scheduling photos)
  • Photo Order Form
    • REMINDER: For best results, photography MUST be completed 3 business days before going live.
  • AREG Calendar Invite: Agent Initials/TV - Address PHOTOS
    • Please include Taylor on the calendar invite. (This is to inform Taylor only)
• Request Zillow Showcase Media (if applicable)
• Send Photo Confirmation Email w/ Instructions to Clients --> See Templates
• Schedule a meeting with Marketing via Calendly
  • Topics to consider prior to meeting: Videos, Strategy, Flyers/Counter Marketing, Zillow Showcase, etc
  • Listing Video Formula
• Signage & Lockbox Check Out
• Schedule home for Agent Tour (Ankeny Only)
• Discuss/Schedule first Open House
• Just Listed Postcard Order Form (if applicable)
• At the Listing Photography Appointment:
  • If any docs are necessary, complete the first 10-15 minutes and usher sellers out of the home.
  • Shoot Listing Video (Agent owns the script, formula, & calendar management)
    • REMINDER: Photographer has the first 20-30 minutes of appointment time allocated for video shoot
• Marketing to edit Listing Video and post day of live listing (unless otherwise noted)
• Create listing description using criteria/template --> LINK

• Setup ShowingTime
• Counter Marketing - Marketing will prepare and put in manila folder
  • REMINDER: Consult with Marketing if special wants/needs
• Just Listed Instagram Reel - Marketing creates/posts from Listing Video
  • Reel will be collaborated with Listing Agent
• Just Listed Post Facebook - Marketing posts and puts on ads
  • Listing Agent to share to profiles
• Just Listed Google Post - Marketing selects photos and posts
• Agent to create voiceover horizontal photo video 
  • HOW TO LINK FROM TAYLOR
  • Agent responsible for script and creation/delivery of voiceover
  • Marketing will edit and post to YouTube
• Agent to post Just Listed Post to Instagram Story (Mention @ankenyre for a reshare)
  • This and other listing graphics and images available via Marketing Kit thru Listing Site

• Listing Photo Dashboard (Use for adding photography to an existing listing)
• Just Listed/Just Sold postcards - to be requested by the Agent if they want their Agent Specific marketing
• Just Listed Letters
  • Agent finds/creates template, writes letters, stuffs envelopes
  • Marketing will handle stamping and mailing
• Listing Stat Report Request - approx 2 weeks after Live Listing
  • Marketing will create and deliver email to Agent to share directly with client
• Reverse Prospect Marketing
  • Agent to request Marketing Support (if needed)
• Zillow Showcase - must be requested prior to Live Listing
• Advanced Counter Marketing
  • Seller Disclosure, Utilities, Internet Provider, HOA Info (binder)

• Sale Pending Story Insta/FB - Available for download in HDPH
• Sale Pending Post FB - HDPH agent posts with engaging story
• Sold Story Insta/FB - Agent gets photos and sends to marketing to post to story
• Sold Post FB - Agent to post at their discretion with photo of clients/graphics/images from HDPH
  • Listing graphics and images available via Marketing Kit thru Listing Site